How much flour the country consumes
By Geostat's calculations, consumption in flour equivalent came to about 111 kg per person per year in 2025 — roughly 303 grams a day. A year earlier the figure was 108 kg. This does not mean everyone buys 111 kg in packets: it includes the wheat that reaches a person through bread, baked goods and other products.
The conclusion that matters for a buyer: demand for flour is not a seasonal whim but a stable base. It responds little to fashion and a great deal to price, availability and reliability of supply.
Who shares the shelf
In retail the category has long been held by a handful of players. Makfa is associated with scale and a predictable result. La Familia has taken the expert-premium ground with lines aimed at specific jobs. Progress and Zoge work the affordable mass segment. N1 speaks to the home audience directly.
Visually the category stays uniform: ears of wheat, bread, a yellow-and-beige palette and the promise of «premium grade». For a B2B buyer that means one flour is almost impossible to tell from another by the packaging — the decision has to be made on the specification and on how the supplier behaves.
What follows for a bakery
- Compare batch figures rather than brands: gluten, ash, moisture, protein.
- Ask who does the milling. The difference between a mill and a middleman shows up the moment a batch drifts.
- Count not the price of a bag but the cost per kilogram of finished product, waste and downtime included.
That is precisely why we build a trading house around specification and logistics rather than around attractive packaging.